4D Branding

“One-dimensional branding has to give way to four-dimensional branding. Branding in four dimensions is concerned with building and sustaining relationships. Relationships are the key to commercial success. /…/ Brands are now pinned around a relationship rather than a product. /…/ In 4-D Branding Thomas Gad lays the groundwork for understanding how brands really do work and presents tools for managers which are easily understood but which work. His message, and the growing power of branding, demands recognition, no matter what your business.”