Batteries Included

Batteries Included! Creating Legendary Service is a "why-to" as well as a "how-to" book, using creativity and imagination to anticipate the customer's unspoken needs. The Batteries in the title are the inspiration, passion, and energy which need recharging to create fabulous service for your customers. Nigel Barlow explores how a deeper understanding of the customer's human needs is necessary to inspire their loyalty. He tackles provocatively and with insight such vital but under-exploited topics as the deeper psychological, creative, and spiritual approaches that are necessary to build a service legend.