The Netocrats

"Netocracy" provides the reader with a coherent analysis of this process, compares the current changes with similar mechanisms at work during previous paradigmatic shifts, and makes it possible for the reader to assess his or her own prospects in this perspective. Are you, or will you become a netocrat? What about your friends or your children? And what about your company? What strategies of management and communication are relevant to the new circumstances?

The enormous adaptation problems the business world is experiencing in its arduous struggle to come to grips with the internet, makes the need for this book and its drastic and clear-sighted analysis obvious. E-trade was clearly a lot more difficult than anybody expected, which means that interactive technologies works in mysterious ways, follows other rules than the established ones. "The Netocrats" lays out the new rules, not just for the new economy, but for the digital society as a whole.

The book gives the reader the necessary historical orientation and the analytical tools required to survive and prosper in this brave new world. It addresses all those vital issues that neither economists, politicians, or management literature, nor philosophy, communication theory or the media, have been courageous enough to tackle. What will happen with parliamentary democracy in the digital age? What about the nuclear family? Education Working life? National and international politics Advertising and entertainment? How will people form their social identity in the near future, and what does that implicate? What are the basic laws of dynamics inside the network, and between many networks? Which are the all important dos and don’ts? And what do noisy, new movements like the infamous Attac mean in the new scenario?