DMA 2010 - San Francisco

Background and Purpose 
DMA Annual Conference is the world’s biggest marketing conference focusing on efficient and integrated marketing. In 2010, 99 Danish sales and marketing executives attended DMA in San Francisco and took part in the many networking activities exclusively for the Danish DMA delegation. 
 
The conference offered 150 different sessions, keynote speakers, round-tables and cases about direct, interactive and online marketing. The trip was arranged in collaboration with Danish Direct. 
 
TCC coordinated all travel, hotel and conference arrangements for the 99 Danish participants. Additionally, TCC developed and planned social and business related network activities offered to the participants daily. These activities were sponsored by Danish firms.    
TCC has arranged the annual DMA trip for Danish sales and marketing executives since 1997.
 
 
Solution
We flew with Swiss via Zürich and stayed at The W Hotel in San Francisco. The following sums up the major networking activities arranged by TCC. 
 
Saturday before the conference TCC arranged a golf tournament at the beautiful Harding Park as well as a shopping trip to a major outlet in the outskirts of San Francisco. 
 
Saturday evening, Danish Direct hosted a welcome reception for the Danish delegation in the Starlight Room on the 29th floor of the Hotel Sir Francis Drake with canapés, champagne and a breathtaking 360-degree view of the city. 
 
Sunday evening the entire group watched the San Francisco 49’ers vs. Philadelphia Eagles American Football game. We kick-started the match at a Mexican bar where we learned the rules of the game.  
 
Monday the participants were invited to a lunch and speaker session at the Palace Hotel where Ernan Ronan gave a presentation on his recently published book; “Voice of the Customer Marketing”. In the evening, the group went wine tasting at Jacuzzi Vineyard in Sonoma Valley.
 
Tuesday evening the Gala Award Dinner was on, during which the winners of the respectable ECHO Award were announced. 9 awards were given to Danish agencies. After the gala dinner the Danish delegation went to the ECHO after party at the Hotel W.
 
Wednesday, the participants were invited to yet another lunch session featuring a presentation by Juha Christensen from Cloudmade. In the evening the group met up for farewell drinks and dinner and, announcement of the group’s annual DMA-award.