Alexander Bard

Topics:

• The new economy

• Sociological implications of the interactive media revolution

• History seen through a cybernetics perspective

• The Digital Class Wars and Life After Capitalism

An interesting meeting with a radical thinker.

Alexander Bard was a student of Stockholm School of Economics in the 1980ies and has worked for the Swedish music industry for the past 16 years. 

At first he worked as a writer and later on as producer and musician. In 1992 he co-founded Stockholm Records, which grew to become the biggest record company in Scandinavia. In 1992 it was sold to Universal Music. Alexander Bard then became co-founder of the ”incubator company” area26.com, which today contains eight different companies, like www.interesting.org (a respected marketplace for business promoting ideas), www.bomben.nu (the biggest youth site in Scandinavia) and the music- and management company “Bullgod”.

This unique background history is reflecting Alexander Bard's interesting and often controversial thoughts, and he is one of Sweden’s most popular business speakers. The audience is inspired by his intense presentations and always interesting thoughts. For several years he has given lectures at Stockholm School of Economics and other colleges of higher education focusing on the new economy and the sociological consequences of the interactive media revolution. In 1999 his course of lectures on history from a cybernetic (science of communication and automatic control systems) perspective created so much furor that publishers outbid each other to publish “The Netocrats” - his first book, written in collaboration with Jan Söderqvist.

The book merges the thoughts of Nietzsche and Darwin with French post-structuralism and cybernetics and was on the Swedish bestseller list for four consecutive months.