David Adams

 Speaker Subjects:

• Understanding of- and knowledge about the Nordic consumer
• ”The Art of Storytelling”
• A guidebook for customer experiences – service in the retail industry
• The formation of an”idea-culture” - the product oriented company

David Adams is a candidate from Loughborough University, UK. 

His career started as marketing manager in Allied Breweries (Now a division of Carlsberg). After that he went into the consultancy business with New Solutions, one of the leading branding and product development specialists in UK, with big customers like Unilever, Nestlé, Guinness and Shell. David advised these companies on issues of global positioning, brand architecture, general brand development, and the combination of storytelling and Corporate Branding. 

In 1988, David moved to the famous Michael Peters Group where he worked with a number of big communication projects for major clients. He got married to a Danish woman, and was an obvious candidate to the position as head responsible for all Nordic business projects. In 1990, he made a short-term return to UK as Director of Martin Sorell’s WPP Branding Group. Here he focused on developing customer acquisition strategies for B2B as well as B2C markets.

In 1992, David Adams started his own branding business working with clients like BBC, Citibank and British Telecom. In 1995, he came back to Denmark and took over the position as Planning Director of the advertising agency, Leo Burnett. One year later, he was CEO and head of Nordic planning. During his 4 years as CEO, the corporate turnover grew by 400% and the company became well known for its great expertise within direct-, interactive- and integrated communication.

Today David Adams runs his own communication agency with Novo Nordic, SAS, Danfoss, DR, Novozymes and Oticon as important clients. He is on the board of Dansk Strategisk Branding Forum (Danish Strategic Branding Forum), member of the IKANO Finance advisory board, and an occasional business speaker in Denmark and abroad.