Jörgen Jedbratt

Topics:

•  Youth of today – adults of tomorrow. On young peoples view of life and future.
• The generation of records – soon to be retired. How are the mind and thoughts of the future senior citizens?
• Marketing and communication of tomorrow. Knowing how to reach the people of tomorrow on the premises of the future. 

A guide to the business areas of the future. 

Jörgen Jedbratt can be described as futurologist and advisor for corporate- and authority management. He is market economist and MBA of training, and founded the research- and consulting company ”Kairos Future” together with three colleagues. Today he primarily works with mapping the future consumers, new media development and the future challenges of companies in a changing business environment. 

”Kairos Future”’ is amongst the most popular contributors, when the companies and institutions of Sweden wish to get external input on the business environment and their own position and challenges in the future. Jörgen Jedbratt is an eminent speaker with a talent for combining actual knowledge with an entertaining and educational presentation – no matter if he is acting as motivator under a kick-off session, or as inspirator at management arrangements. Jedbratt ensures a great interaction between speaker and participants. 

Jörgen Jedbratt is in his right element when talking of adapting strategies to the future structures. His experiences and his ability to point out new angles help the audience to discover new perspectives and improve the organization. He is not only an inspiration verbally, but also in print; His book “Morgendagens Marketing” (Marketing of tomorrow) was book of the year in 2000. He has written three more books, the latest being "Beyond Mobile", co-authored by his colleague Mats Lindgren.