Wally Olins

Speaker Subject:

• Corporate Identity and Branding. Corporate Design

 
 
 
 
 
 
 
 
 
Wally Olins is a co-founder of Wolff Olins and was chairman of the company until 1998. He is currently Chairman of Saffron, the new London and Madrid based branding consultancy. He was awarded a CBE in 1999. Wally Olins has written several books including the seminal work 'Corporate Identity'. He has advised many of the world's leading organisations and countries on identity, branding, communication and related issues. These include 3i, Akzo-Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault and Volkswagen. He is one of the world's most experienced experts on corporate identity and branding. His main interests are the big ideas behind organisations, mergers and acquisitions, and he has a particular fascination with the branding of regions and nations.
 
In 2003 Wally Olins was awarded the D&AD President's Award jointly with Michael Wolff. The President's Award is given on an annual basis to those who have made an extraordinary contribution to British design. Previous recipients include: David Bailey, John Hegarty, Ridley Scott, Sir Terence Conran, David Abbott and Alan Parker. Michael Johnson D&AD President refered to Michael Wolff and Wally Olins as "the genuine godfathers of British Design..."